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AI customer service that still answers at 9pm on a Sunday.

Customers ask the same questions all day: where is my order, are you open on the bank holiday, can I move my booking, how much is delivery. An AI assistant on your website, or a voice agent on your phone line, can answer them straight away from your own information, take the booking or the order and pass anything tricky to a person with the details already written down.

  • Free 30-minute call
  • Fixed quote in writing
  • Code you own
INCOMING CALLWEB CHAT AI ASSISTANT BOOKING Tue 14:30 Confirmed PERSON ON HAND
In short

What is AI customer service?

AI customer service uses AI assistants, in a website chat, on a phone line or in a messaging app, to answer customer questions, take bookings or orders and resolve simple requests automatically, while handing complex or sensitive conversations to a person.

Large firms got there first. Among UK businesses that handle digital data, 21 per cent of large firms use customer-service chatbots, against 4 to 7 per cent of micro, small and medium firms (DSIT, June 2026). The technology is now within reach of smaller teams, provided it is built to be accurate and open about being AI.

Deliverables

What we build.

01 Website chat assistants Answers from your own pages, policies, product data and order system, in British English and your tone, with a clear route to a person.
02 AI voice agents for your phone line A natural-sounding agent that answers calls, takes messages, books appointments and transfers to the right person, so the phone never rings out.
03 WhatsApp and email replies The same assistant on the channels your customers already use, with drafts for a person to approve wherever you want a human eye.
04 Bookings, orders and tracking Connected to your booking system, online shop or CRM, so the assistant can actually move a booking or check an order, not just describe how.
05 Handover done properly When a customer is upset, the question is unusual or the assistant is unsure, it hands over to a person with the conversation attached, so nobody has to repeat themselves.
06 Open about being AI Every assistant tells people they are talking to AI and offers to put them through to a person. EU law has required this for AI systems serving people in the EU since 2 August 2026 (EU AI Act, Article 50), and it is the honest way to treat UK customers too.
Free 30-minute call

Not sure it is the right fit? Ask an engineer first.

Thirty minutes with a senior engineer, free and with no obligation. Bring the problem, not a brief.

Process

How it goes live.

01
Week 1
Learn the questions.
We gather the questions customers really ask, from your inbox, call notes and chat history, and the answers your best people give.
02
Pilot
Build and test.
The assistant is built on your approved information and tested against real past questions before any customer sees it.
03
Live
Launch, then extend.
It goes live on one channel first, with a person reviewing conversations every week, and extends to the next channel once the answers prove accurate.

Accurate, or quiet.

An assistant that invents a refund policy is worse than no assistant. Ours answer only from information you have approved and say so when they do not know. They never promise anything your terms do not, and every conversation is logged so you can see exactly what was said. Call recordings and chat logs are handled under UK GDPR, with retention periods you set.

Pricing and questions

Frequently asked questions.

Will customers know they are talking to AI?

Yes. Every assistant we build says so at the start and offers a route to a person. EU law requires this when the assistant serves people in the EU, and we think it is the only honest way to do it for UK customers as well.

Can an AI voice agent answer our phones?

Yes. A voice agent can answer calls, understand what the caller needs, answer common questions, take messages, book appointments and transfer calls. It can usually sit on your existing number, depending on your phone provider, and you choose when it answers, for example only out of hours.

What if the AI gets an answer wrong?

It answers only from your approved information, and when it is unsure it says so and passes the conversation to a person. Every conversation is logged and we review accuracy with you each week during the pilot. An answer corrected once is corrected for every future customer.

Does it work with our booking system or online shop?

Usually, yes. We connect to booking systems, Shopify, WooCommerce, CRMs and help desks through their APIs, so the assistant can check an order, move a booking or open a ticket rather than just explaining how.

How is AI customer service priced?

With a fixed quote in pounds for the build and pilot, after a short discovery. Running costs, such as AI usage and call minutes, depend on volume, so we estimate them from your real call and chat numbers and show them separately.

Still have a question? Ring 07723 431000 and speak to an engineer.

Send us the ten questions customers ask most.

We will show you an assistant answering them, from your own information.

Or ring us07723 431000

What happens next

  1. A free 30-minute callWith a senior engineer, at a time that suits you. No obligation.
  2. A short discoveryWhat it covers is agreed in writing before it starts.
  3. A written scope and a fixed quoteIn pounds, before you commit to a build.

A senior engineer replies within one working day, in UK hours.

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