A niche business website may be an excellent method to convert your interest into money—but it might also make you feel like you’re competing with the rest of the world in 2021.
Design features that set your site apart from the competition may aid in attracting more customers and boosting conversion rates. If you want to improve your niche company’s website, here are nine ideas to try.
What Is a Profitable Niche Business Website?
Before you include new design components to your website, take some time to think about what you’re aiming for.
The broad aim is to improve sales—but what variables distinguish a top-selling eCommerce store from one that fails?
At the end of the day, you want your website to attract possible consumers and turn casual visits into purchases. While there is no one-size-fits-all solution for doing so, the sites that succeed at it all have certain traits in common:
- Relevance. The content of your website should align with what visitors are looking for—and it should be easy to see how you can help them. With this in mind, consider creating landing pages for specific products or services that you offer. You can then link to these pages throughout your site so that people find the information they need faster.
- Personalization. Customers like to feel as if they’re buying from a brick-and-mortar store, not an impersonal corporation.
- Simplicity and ease of use. When you can’t boast about superior products or services, your website needs to make users want to shop at your eCommerce store. When they can’t figure out how to navigate your website or understand its purpose, people won’t stick around.
- Visibility and availability of products. Don’t assume that visitors will take the time to search for certain items on your site—instead, organize them into categories with headings so that users can find what they want quickly.
- Social proof. Your website is likely to have better conversions if it provides customer testimonials, reviews, and case studies that back up your claims.
Before you go ahead and implement a new design component on your website, consider whether it adds any value and how it will improve the visitor experience. A web design company in UK can help you determine which features will produce the most productive results.
A glitzy new intro splash page may appear attractive, but it will not help your sales if it takes too long to load and drives away impatient consumers.
Here are some helpful tips for increasing revenue for your niche business website:
Focus on Calls to Action (CTAs)
Your website needs a clear and unmistakable call to action for people to buy, subscribe, or take another desired action.
Rather than pestering your website visitors with intrusive ads and asking them to make purchases every few seconds, establish a CTA that is present throughout the site but isn’t overwhelming or difficult to find.
As a general rule, make sure that CTAs are visible without being too flashy—this will increase the likelihood of consumers taking your desired action.
Streamline Navigation
If people can’t access the content you want them to see, then everything else about your niche business website is irrelevant.
If your website visitors can’t figure out how to get around, they’ll leave. If this occurs often enough, you may lose them as customers without ever getting the chance to break through their barriers and sell your services or products.
A straightforward navigation menu will keep site visitors moving through your website without getting stuck or confused—and it will help them find what they want quickly.
Offer Free Shipping
The investment you make in free shipping will pay off, because many consumers are willing to spend more when they know that they won’t have to worry about an added fee during the checkout process.
If possible, offer this incentive on all of your product pages—and consider offering a discount for items that are purchased in bulk.
Offer an Immediate Return or Refund Policy
People like to know that they can return products without the hassle and that you will refund their money quickly and efficiently, if necessary.
Remember, though: It’s easier to entice people with a promise of fast fulfillment than it is to actually provide the service.
You might want to try offering a 100 percent satisfaction guarantee for your ecommerce website, so that consumers know they won’t lose money on their purchases.
Gather Customer Feedback and Reviews
If you’re not asking your customers to take the time to leave reviews after making a purchase—and you’re not soliciting feedback through critical-incident surveys—you’re missing out on valuable information that can help improve your niche business website.
While some businesses worry about receiving negative feedback, lots of customers appreciate the chance to share what they like and dislike about their experiences with your niche business.
You may even find that you attract more revenue when you implement changes based on suggestions from your customers.
Offer Free Samples or Demos
Nothing is more frustrating for a consumer than ordering a product, only to find that it doesn’t suit their needs.
Instead of letting this happen, you can increase traffic and sales by offering free samples or demos that allow visitors to test out your products before they buy.
People will appreciate the chance to experience your merchandise before committing to a purchase—and this approach is particularly useful if you’re selling niche products or services.
Give People a Reason to Follow You on Social Media
Nowadays, many consumers make buying decisions based on what they find on social media and review sites like Yelp and Angie’s List.
If you want to have a big impact on your business or industry, then you need to build a following online.
This is a great way for people to get information about what’s going on in your niche and learn more about who
you are as a brand—and it can also help them connect with other consumers in the community.
Offer a Newsletter
Even if you maintain a niche business website, chances are good that you’ll also interact with consumers through email marketing.
People love newsletters and other types of targeted emails because they feel as though they’re connecting with the company on a more personal level than they would by reading an advertisement or blog post online.
You can also send targeted email messages based on the information that people provide when they subscribe, and this can help create a sense of intimacy and shared interest.
Offer Competitive Pricing
Even though you may offer niche products and services, there’s still a chance that other companies in your industry will be able to satisfy your consumers—especially if you’re selling similar items.
In order to encourage people to buy from your ecommerce website, you need to offer competitive pricing that’s low enough that consumers feel like they’re getting a good deal and high enough that you can turn a profit.
Remember: You don’t want prices to be so low that no one wants to pay them—but you also don’t want them to be so high that people wonder if your prices are too good to be true.
Use Data-Driven Emails to Increase Sales
If you have access to the right data, you can use this information to create highly targeted emails that have a big impact on revenue.
For example, let’s say that your company is launching a new product. You can gather information about customer demographics, purchase history and other data to create an email that builds excitement for the launch, offers tips on how people can use the product and includes a link where they can easily make a purchase.
The more you tailor your messages to specific groups of potential customers, the more ways you’ll find to increase traffic and sales.
If you want your website to become one of the most popular in your niche, then you need to take steps that will ensure it stays competitive. Work with a web design company that has experience in creating niche websites, and give your visitors the best possible user experience.